Is Sales Coaching a Luxury or a Priority?

Is Sales Coaching a Luxury or a Priority?

Sales coaching works. Research has shown that consistent sales coaching creates measurable results in sales rep performance.

In a constantly evolving sales environment, there’s a bigger than ever need for sales coaching. But with more reasons to formalize sales coaching than ever, it’s surprising that less than 40% of companies have yet implemented a formal or dynamic sales coaching program.


‍In our report ‘Is Sales Coaching a Luxury or a Priority’, we dig into a variety of research, studies and surveys to explore and answer questions such as:


  • What is sales coaching?
  • What are the reasons for why you should coach your sales reps?
  • Why is sales coaching essential?
  • What obstacles can you expect to face?
  • What do sales experts have to say about coaching?

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