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Is sales coaching a luxury or a priority?

July 12, 2022

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Sales coaching works

Research has shown that consistent sales coaching creates measurable results in sales rep performance. But under 40% of teams have yet implemented a formal or dynamic sales coaching program.

‍In our report ‘Is sales coaching a luxury or a priority’, we dig into a variety of research, studies and surveys to explore:

  • What is sales coaching?
  • What are the reasons why you should coach your sales reps?
  • Why is sales coaching essential?
  • What obstacles can you expect to face?
  • What do sales experts have to say about coaching?