Why Jiminny exists

We started building the Jiminny platform in 2016 with three founders, a ton of ideas and the drive to make a real difference to sales teams.

Jiminny was created not only because sales and revenue leadership can be tough, but because we believe it doesn’t have to be. ‍By failing to meet the evolving needs of modern revenue teams, companies lose good salespeople.

When managers lack the time or tools to coach, and teams lack the data to understand their prospects and customers, no one works to their full potential.

Read our vision.

Creating high-performing teams

Creating a high-performing team starts with the right environment. A workplace and workflow that not only attracts, supports and retains top talent, but also develops and empowers individuals.

That’s where Jiminny comes in. We built our platform to provide teams with the data, visibility and insights they need to win more deals, coach at scale and crush targets - all whilst creating a happy and high-performing environment.

If there are two things we’re most passionate about, it’s our product and people. That’s why so many businesses around the world are using Jiminny to help their teams be the best they can be.

How Jiminny started

Jiminny was created by husband and wife team, Tom and Shelley Lavery, and their long-time friend and colleague, James Graham.

With over 15 years of experience in high-growth VC/PE-backed SaaS companies, Tom Lavery was previously SVP at Reward Gateway, equipped with a wealth of knowledge on building and running successful sales teams.

Shelley Lavery was previously Group SVP of Sales at Reward Gateway, with over a decade of experience in coaching B2B sales teams under her belt.

While James Graham had risen up the ranks to Principal Software Engineer at Reward Gateway, applying his technical expertise to the problems businesses face today with creative solutions.

Together, they saw an opportunity to equip every team - from sales and revenue generation through to product and marketing - with a tool that enhances customer interactions and improves the performance of every individual.

Our founders Tom, James and Shelley start building a conversation intelligence platform with one simple mission in mind: to help sales teams thrive

They name the platform Jiminny, after Jiminy Cricket - Pinocchio's conscience, there to guide and support him on his adventures

Jiminny Beta is released and we onboard our first users

We open the doors to our very first office in London as the team grows

We raise $2M in seed funding

We open our second office in Sofia to support our growing team in Bulgaria

Jiminny grows to 23 employees to take us to the next step in our journey

Deal Insights Beta is released and rolled out to hundreds of customers

Jiminny raises $16.5M in Series A funding

We kick off our first company-wide Jiminny Business Update (JBU) and get all of our employees together in London

The Jiminny platform now transcribes calls in 59 languages

We launch Automated Call Scoring, an industry-first feature fuelled by AI to automatically score all conversations and identify at scale where to improve