How Cision uses Jiminny to increase average order value by 20%+

Cision is a leading global provider of earned media software and services to public relations and marketing communications professionals. Their cloud-based reputation and media management software facilitates social media monitoring, publishing, and reporting.

Sales leadership at Cision were lacking visibility. Watch the video as Sales Managers Mike Day and Luke O’Connor explain how they moved from being in the dark about team conversations, strengths and weaknesses, to building a structured coaching culture and seeing a 20% increase in average order value.

For Luke, “Jiminny has been a game changer and the manager training has been fantastic…it’s a great partnership!” Mike added, “If you want more in-the-know salespeople doing the right processes and techniques, implementing Jiminny will help.”

The challenge

Mike and Luke were lacking visibility into the conversations the sales team were having. They wanted to be able to identify individual and team strengths and weaknesses to develop a more efficient, effective, and skilled sales team.

Cision needed help strategizing effective coaching sessions for the team, but they weren’t sure where to start. And like most sales leaders, Luke and Mike lacked the bandwidth to listen to every call in its entirety. They needed a way to easily identify key coaching moments without the guesswork.