Why Conversation Intelligence is a Revenue Leader’s Best Friend

Customer call recordings contain a treasure trove of insights buried within them. Conversation Intelligence (CI) is the key to unlocking the value locked in these conversations. Without CI, identifying which conversations or snippets of calls to listen to is too time-consuming. It’s impossible for any one person to efficiently listen to the hundreds, or thousands, of hours of call recordings to extract all the valuable insights locked in them.

Fortunately, CI arms Revenue Leaders with key insights to help them continuously drive better outcomes in a fraction of the time. Here’s how.

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How CI increases revenue

Coaching

Providing consistent coaching has been shown to lead to a 27.9% improvement in quota attainment. CI facilitates increased and better coaching by:

• Making it easier for managers and reps to identify coaching opportunities and focus for each individual and for the team.
• Simplifying going beyond traditional coaching to easily add self-coaching and peer-to-peer coaching to supplement one-to-one coaching provided by managers.

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Visibility into the entire deal cycle

By creating true visibility across your accounts and pipeline, CI provides an at-a-glance view of which deals are on track to close and where assistance is required to get deals unstuck while informing more accurate forecasting.

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Better CX

Successfully optimizing customer experience (CX) has its benefits including reducing customer churn by 10-15%. CI generates call summaries that help improve CX by improving communication across the business and between teams like Sales and Customer Success. This leads to smoother handoffs and an overall more consistent CX.

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Voice of customer

Conversation intelligence identifies the best snippets of customer conversations to listen to. This makes it easier and less time-consuming to learn more about customer pains, preferences, and how they talk about your solution and your competitors. These insights can guide sales, marketing, and go-to-market strategies.

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Visibility

CI makes it possible to hear how reps are interacting with customers when presenting, completing discovery, expressing the value proposition, and handling objections without needing to attend every live sales call. This visibility across the business provides the peace of mind that comes with knowing reps are getting it right and who needs more coaching or training to up their game.

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Onboarding speed

Getting new team members up to speed more rapidly makes them revenue contributors faster. CI helps identify best practice examples to accelerate onboarding and reduce costs.

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Team alignment

Not only do best practice examples shorten onboarding time, but they also makes it easier to share ideal on-brand messaging with everyone across the revenue team. This removes any doubt about what good sounds like and ensures everyone is on the same page.

Interested in experiencing the benefits of Conversation Intelligence? Book a demo with a member of our team to see how Jiminny can help your Revenue team drive better outcomes.