True customer insight is like gold dust for Product and Marketing teams. Ask Jiminny enables you to extract actionable intelligence from sales and customer calls in seconds - helping you validate assumptions, identify trends, and optimize strategies without sifting through hours of recordings.
This guide will show you how to craft effective prompts for different use cases:
Understanding customer pain points and feedback
Refining messaging and positioning
Gaining insights for product development
Enhancing competitive intelligence
Understanding customer pain points and feedback
Knowing exactly what customers struggle with helps both Marketing and Product teams craft better solutions and communication strategies.
Prompt examples:
• Summarize the key challenges this customer mentioned in the call.
• How does this customer describe their ideal solution?
• What objections or concerns did the customer raise about our product?
Best practices:
✔ Focus on the customer’s own words rather than broad interpretations: "List the exact phrases the customer used to describe their pain points."
✔ Ask about what is unspoken: "Analyze the sentiment in this call - was the customer more frustrated or optimistic?"
Refining messaging and positioning
Marketing teams can Ask Jiminny to validate messaging effectiveness and uncover how customers react to different value propositions.
Prompt examples:
• How did the customer respond to our product’s value proposition?
• What alternative solutions did the customer mention, and how do they compare us?
• Did the customer express confusion about any of our features or messaging?
Best practices:
✔ Test specific messaging frameworks and to evolve your messaging: "Did the customer respond better to a cost-saving or efficiency-based value pitch?"
✔ Identify objections that indicate a gap in messaging clarity: "What specific phrases or claims did the customer push back on?"
✔ Look for opportunities to refine positioning against competitors: "How did the customer compare us to [Competitor X]?"
Gaining insights for product development
Product teams can Ask Jiminny to validate feature priorities, uncover user needs, and ensure the roadmap aligns with real customer pain points.
Prompt examples:
• What feature requests or improvements did the customer mention?
• Did the customer highlight any usability issues or frustrations?
• What problem is the customer trying to solve, and how well does our product address it?
• What integrations or additional capabilities did the customer ask about?"
Optimizing your prompts:
✔ Ask about the context of feature requests to understand the underlying need: "What specific challenge led the customer to request this feature?"
✔ Look for insights into competitive gaps: "Did the customer mention using a workaround or a competitor’s solution for this problem?"
Enhancing competitive intelligence
Understanding how customers perceive competitors helps both Marketing and Product teams position effectively and spot differentiation opportunities.
Prompt examples:
• How does the customer perceive our product compared to competitors?
• What competitive advantages or disadvantages did the customer highlight?
• What objections did the customer raise based on competitor comparisons?
Optimizing your prompts:
✔ Focus on direct customer comparisons rather than generic competitor mentions: "Did the customer say they preferred Competitor X’s feature set or pricing model?"
✔ Ask about decision-making factors: "What criteria did the customer mention when choosing between us and Competitor Y?"
Final Tips for Marketing & Product Teams
To maximize the value of Jiminny, consider these best practices when crafting and refining your prompts:
✔ Be specific: Vague questions lead to vague answers. Frame your prompts around precise details, such as feature names, customer segments, or specific objections.
✔ Look for patterns: Instead of analyzing one-off feedback, ask how common a particular challenge or request is throughout a deal.
✔ Leverage customer language: The best marketing messaging mirrors the words customers use. Use prompts that extract direct customer phrases and terminology.
✔ Iterate based on findings: Keep refining your prompts based on the insights you receive.
Don't forget - you can save your most effective prompts by clicking the Bookmark icon to the top right, so you can use them again with one click!
If you’re interested in more advanced prompts, get in touch with your CSM.
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