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Jiminny x Cision's Voice of Customer program: The rollout

After piloting Jiminny for five weeks in their Cision Voice of Customer (VoC) program, Lucy Illidge, Head of CX Operations & Strategy for EMEIA at Cision, reveals how Jiminny helped the team elevate the customer voice for critical business decisions.

From a successful pilot to a seamless rollout, find out how Jiminny was embraced by teams across Cision’s CX department, its go-to-market functions and various teams to gather data from every touchpoint of the customer journey.

“We were able to provide a richer level of analysis to our reporting, and really put the voice of the customer in the room.”