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How to Use CI to Reduce Sales Risks in a Challenging Economy

  • Jan 12, 2023
  • 2 minutes

If there’s one thing you can count on, it’s that sales teams want to close deals.

But the last few years have been far from smooth sailing, and it seems these ’unprecedented times’ aren’t over yet. With record inflation and predictions of a recession, reps need to be at the top of their game.

So, what can you do to cut risks and hit your targets?

In recent years, we've seen an increase in sales teams adopting tech that helps them to gain customer insights and be more solution focused. This year, we’re predicting an even bigger shift toward conversation intelligence (CI) and AI to help teams win.

Transcribing and reviewing your conversations with customers can help you identify pain points, improve the stories you’re telling and create buy-in. Put simply, it uses data to unlock sales teams’ potential, regardless of the economic outlook.

Reality TV gif. Simon Cowell as a judge on America's Got Talent raises both of his hands and sincerely declares, "Brilliant!"


Want to sell more this year? Keep reading for the top ways CI can help you reduce sales risks and increase revenue:


1. Call insights mean better customer insights

Conversation intelligence can improve business performance by providing a window into a prospect’s thoughts, emotions or challenges that are driving their needs.

By taking time to review the themes and requirements cropping up on calls, you can make a bigger impact by following speech trends, determining what makes prospects tick and improving your pitch.

Data-driven info from customer calls helps you to solve their issues and sell more effectively.

It’s a win-win.


2. The correlation between training and revenue growth is undeniable

According to LinkedIn, top performing salespeople are more likely to regularly spend time on training with their manager. In fact, it's estimated they spend anywhere between a quarter and a third of their time looking at ways to improve their selling skills.

With a CI platform, you can put time into coaching more easily. Some even have built-in features that help you spot areas for improvement quickly, and facilitate 1:1, group and solo training to strengthen performance.

Put simply: if you want to look after your bottom line, look after yourself first.


3. Accessible records supercharge team connections

With a conversation intelligence platform, you have a wealth of knowledge at your fingertips. You can review your own calls, your team’s calls, or even those calls that BDR Susan made before she left the business.

All the information you need is easily accessible.

Insights and information from sales discussions can enable sales teams to have a greater sense of purpose, with an awareness of what their teammates are working on and how they operate. This can help to build better relationships, and makes it easier to share examples of best practice.

In today’s hybrid world, this ability to stay connected and share information is more powerful than ever.


4. Save time by automating sales admin

The worst part of your job? Admin.

Sure, you understand why it's important to update the CRM, but all you really want to do is get down to business and close some deals.

Well, CI is here to help. These types of tools automate note taking and integrate with a whole host of platforms (yes, Salesforce and Hubspot included 👀) to upload them there for you. Plus, they can provide a summary of every call, as well as pulling out key words and themes to make it easier for you to find the information you need.

Conversation intelligence helps you to improve administrative workflow, so you can spend more time doing what you do best - selling.


5. Boost your memory and make prospects feel special

Remember when you said you’d call that Chief Revenue Officer back 6 months ago? You’d built up a really great rapport, but now… Was his name Tom? Tim? Terrance?

CI gives you a living record of customers and prospects conversations, allowing you to recall details and depth in a few moments. With one source of truth for all your calls, you can be sure to pick up the details right where you left them.

When a CI tool has your back, you can build relationships and close deals more easily. The sweet taste of success will be all yours!

Stephen Colbert Win GIF by The Late Show With Stephen Colbert


Need a bit more ground work on conversation intelligence? Check out our fundamentals guide, here.

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