Alex Olley, Reachdesk Co-founder, shares his insights

In this second episode of Behind the Coach, our CEO Tom Lavery talks to Reachdesk Co-Founder Alex Olley to discuss how businesses can delight, engage with and attract B2B customers in the world of tech, SaaS and beyond.

Alex shares his thoughts on

• Banging the drum for the sales profession
• The key moments that matter in a buyer journey
• Reciprocity between buyers and sellers
• How making a lasting impression doesn't have to cost a lot 
• Best practices for gifting

Watch the full video above for all Alex's insights.