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How to navigate uncertainty as a B2B tech sales team in the Nordics

November 30, 2022

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Over the last few years, we’ve found ourselves dealing with one unexpected global crisis after another. Right now, we’re somewhere between a global pandemic and a potential global recession - and there’s no clear end in sight.

That's why we at Jiminny commissioned research firm Coleman Parkes to conduct an international “pulse check” survey of B2B sales professionals. This report is a new analysis based on the findings from just the 100 respondents based in the Nordics.

In this report, you'll uncover:

  • The top challenges salespeople face
  • Why sales is getting harder or easier
  • The latest on remote working: will sales go back to the office or not?
  • What effect you can expect a recession to have on sales conversations
  • The most useful activities for sales onboarding
  • How to better support Sales