A Guide to Group Coaching for Sales Leaders

Thanks to some of our previous research, we know that coaching yields some pretty incredible results. For example, just listening back to sales call recordings for just 3-4 hours per month can improve an individual sales representative’s win rate by 5.5%. Multiply that percentage again across the entire sales force, and suddenly that little improvement adds up to a big difference in revenue.

This guide will define group coaching, recommend a process for facilitating group coaching sessions, and offer tips from real sales leaders that have implemented successful group coaching programs.