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A guide to group coaching for sales leaders

December 22, 2022

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We know that sales coaching yields some pretty incredible results thanks to previous research

For example, listening back to sales call recordings for just 3-4 hours per month can improve an individual sales representative’s win rate by 5.5%.

Multiply that percentage again across the entire sales force, and suddenly that little improvement adds up to a big difference in revenue.

This guide will define group coaching, recommend a process for facilitating group coaching sessions, and offer tips from real sales leaders that have implemented successful group coaching programs.