A Guide to Group Coaching for Sales Leaders

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Thanks to some of our previous research, we know that coaching yields some pretty incredible results. For example, just listening back to sales call recordings for just 3-4 hours per month can improve an individual sales representative’s win rate by 5.5%. Multiply that percentage again across the entire sales force, and suddenly that little improvement adds up to a big difference in revenue.

This guide will define group coaching, recommend a process for facilitating group coaching sessions, and offer tips from real sales leaders that have implemented successful group coaching programs.

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