Revenue teams in SME to mid-market SaaS firms are under constant pressure: hitting targets, shortening sales cycles, and retaining customers. HubSpot’s CRM has become a central hub for managing these activities, but its true power comes alive when paired with the right HubSpot apps.
In this article, we’ll explore the best HubSpot apps that help Sales, Customer Success, and RevOps teams perform at their peak. From conversation intelligence for HubSpot to workflow automation, these apps are designed to save time, improve visibility, and unlock revenue growth.
These are the most popular HubSpot apps worth adding to your stack in this year.
1. Zapier: Automate HubSpot workflows without code
Zapier is one of the most widely adopted automation platforms, and its HubSpot app makes it easy to connect HubSpot with thousands of other tools.
What it does:
• Automates repetitive tasks between HubSpot and apps like Slack, Google Sheets, or Zoom.
• Creates workflows that trigger HubSpot actions when events happen in other platforms.
• Reduces the need for manual data entry across systems.
Why revenue teams love it:
• Saves SDRs and RevOps teams countless hours on manual tasks.
• Ensures HubSpot stays in sync with the wider go-to-market stack.
• Works well for smaller SaaS firms without engineering resources.
Zapier is one of the best HubSpot apps for automation, letting revenue teams connect HubSpot with thousands of tools and eliminate manual work.
2. LinkedIn Sales Navigator for HubSpot
LinkedIn Sales Navigator for HubSpot helps outbound teams prospect smarter by syncing LinkedIn insights and InMail activity directly into HubSpot CRM. If your revenue team runs outbound, the LinkedIn Sales Navigator HubSpot app is a must-have.
What it enables:
• View LinkedIn insights directly in HubSpot.
• Sync InMail and connection activities into CRM.
• Enrich lead records with job updates and company growth signals.
3. PandaDoc for HubSpot: Sales Acceleration
Closing deals quickly often comes down to how fast you can get a contract signed. PandaDoc’s HubSpot app makes this process frictionless.
Benefits:
• Generate proposals and contracts directly from HubSpot.
• Track engagement on documents (who opened, who signed).
• Automate deal stage updates when contracts are completed.
For revenue teams, PandaDoc is one of the best HubSpot apps for accelerating the close phase of the sales cycle.
4. Aircall: Cloud phone system for HubSpot
Communication is at the heart of revenue operations, and Aircall’s HubSpot integration ensures calls are always connected to CRM data.
Why it matters:
• Automatically log calls in HubSpot.
• Click-to-call directly from HubSpot records.
• Combine call data with other sales activity for full visibility.
For distributed SaaS sales teams in both, Aircall has become one of the most popular HubSpot apps for telephony.
5. Jiminny: Conversation intelligence for HubSpot
Jiminny is the best HubSpot app for conversation intelligence, offering automatic call notes, coaching insights, and seamless CRM updates that help revenue teams hit targets faster. If you’re looking for a HubSpot app that directly boosts revenue team productivity, Jiminny should be at the top of your shortlist.
What it does:
• Call recording & transcription - Capture every revenue call.
• HubSpot notetaker integration - Automatically log notes, tasks, and next steps into HubSpot.
• Pipeline visibility - Review pipeline insights and deal health directly in HubSpot
• Ask Jiminny anything about your call or deal within your HubSpot CRM
Why revenue teams love it:
• SDRs and AEs save hours each week by eliminating manual note-taking.
• Managers get better coaching data, not just anecdotal feedback.
• Revenue leaders improve forecasting accuracy with real conversation insights and critical GTM intlligence.
If you want a single app that helps you close deals faster, align sales and success, and keep your CRM up-to-date, Jiminny is the best HubSpot app for conversation intelligence.
6. Vidyard for HubSpot: Video messaging at scale
Personalisation is everything in modern sales. The Vidyard HubSpot app makes it easy for SDRs and AEs to create and share video messages.
Features:
• Record and send videos directly from HubSpot.
• Track who watches and how long they engage.
• Embed video engagement data in HubSpot workflows.
Revenue teams use Vidyard to cut through inbox noise and improve response rates.
7. Chili Piper: Scheduling without the back-and-forth
Revenue teams lose time chasing calendar slots. The Chili Piper HubSpot app removes that friction.
Key advantages:
• Automatic meeting booking from HubSpot forms.
• Round-robin scheduling to route leads to the right rep.
•Integration with HubSpot workflows for follow-ups.
For teams optimizing speed-to-lead, Chili Piper is one of the best HubSpot apps for scheduling.
8. Intercom for HubSpot: Powerful customer engagement
For SaaS companies focused on retention, the Intercom HubSpot integration connects live chat and customer messaging with CRM data.
Why it’s valuable:
• Sync conversations into HubSpot contact records.
• Trigger HubSpot workflows based on Intercom activity.
• Bridge the gap between sales, support, and success teams.
9. Clay: Prospecting data on autopilot
Clay’s HubSpot app enriches contacts with verified data and helps SDRs automate prospecting, making outbound sales faster and more accurate. As one of the newest but fastest-growing apps for modern revenue teams, its HubSpot app makes prospecting smarter and faster.
Why it matters:
• Automates the enrichment of HubSpot contacts with verified data from multiple sources.
• Helps SDRs discover new accounts and contacts faster.
• Integrates with workflows for scalable outbound.
For SaaS teams that rely on outbound, Clay provides a powerful alternative to traditional data providers, making it one of the best HubSpot apps for prospecting in 2025.
Choosing the right HubSpot apps is about balancing automation, intelligence, and customer engagement. For SME to mid-market SaaS firms, the apps above are proven to help revenue teams sell smarter, coach better, and retain customers longer.
If you’re looking for a single app that ties revenue intelligence directly into HubSpot, Jiminny stands out as the best choice - bringing together call insights, coaching, and CRM automation in one place. Book a demo to find out more.
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