Hard as it might be to believe (seriously, where has the time gone?), we’re wrapping up 2022 and it’s time to look towards 2023.

It’s an amazing time to be in sales. The volume and quality of survey data by research firms, consultants and sales technology providers have never been better. That volume also comes with a vexing challenge: staying on top of it all.

According to McKinsey, customers want to be served in this manner and sellers want flexibility in how they work. A remote-first, hybrid work environment accomplishes just this.

Conversation intelligence (CI) is a proven game-changer for sales.

Organisations with strong employee onboarding practices enjoy 82% greater employee retention and 70% better productivity.

This month at Jiminny we’ve been talking about buyer centricity and conversation intelligence. We found that both lead to greater performance, an optimised customer experience and higher win rates.

There’s a lot of talk around buyer centricity, and for good reason: there’s a strong link between high-performance sales organisations and customer centricity, and these businesses typically see 6.8% higher win rates.

Buyer-centricity and personalization are a top trend this year. This means providing buyers with the personalized experience they've grown to expect.