Hard as it might be to believe (seriously, where has the time gone?), we’re wrapping up 2022 and it’s time to look towards 2023.

This month, we’ve been talking about technology and coaching to boost customer experience and rep performance, plus key SaaS sales benchmarks to consider.

Conversation intelligence (CI) is a proven game-changer for sales.

This month, we’ve been talking about new ways to improve sales outcomes and performance.

It takes an average of 8 touches to get an initial meeting with a new prospect (and that call may be the rep’s one and only chance to speak with that potential new customer). This is mostly because prospects do a lot of research online and narrow their solution options before speaking to a salesperson.

Buyers are in the driver’s seat when it comes to the buying process thanks to the huge availability of information on the internet. As it stands, over 70% of B2B buyers fully define their needs before engaging with a sales rep, and almost half identify specific solutions before reaching out.

According to Wyzowl, a market leader in creating explainer videos, 72% of people would rather use video to learn about a product or service. Video marketing with product demos leads to a greater understanding of your product.